Social media, from Twitter to Facebook, has been traditionally used for communication and keeping in touch with friends. Through the use of social media, geographic barriers are addressed, and communication is made possible in real time, anywhere. But aside from its use in communication, social media is now being used as a potent tool for job seekers and professionals. Facebook and LinkedIn are two social media websites that have managed to position itself as functional and helpful platforms for job hunting and for building one’s personal brands. But it is also comes with its own set of challenges, and can become a liability when not properly used. Job hunting through social media can be likened to a two-way street– you can research jobs, and your profile is being checked out as well. Employers are now using social media websites to check on potential and workers to verify the contents of the resume, and to verify the applicant’s background and personality. Some may end up hiring based on social media profiles, and some applicants may be disqualified from the list based on the information presented on social media. So is your profile ready for employers, and polished for job hunting?
Manage your digital identity
Your digital identity is your personal brand when applying for work and freelance jobs online. This will become your passport to a great job, and a fulfilling freelance gig. Unfortunately, your digital identity that will represent you online is not just your own product. In some cases, your friends and former co-workers will have a say in the development of your online profile. Their say and influence come in the form of shares, tags and comments. Before you apply for jobs and freelance gigs like shopping with rebates or writing gigs, it is best that you know the content of your profile.
Polish your social media profile, now
Your social media profile is yours, thus it pays to take ownership of the profile. One way to take ownership of the profile is to polish its contents, and remove all items and information which you think can affect your chances of scoring a job, or convincing a potential employer who will hire you to answer surveys for cash. Put only the information that you want your potential employers to see. If you are tagged in a number of pictures that may put your brand in a negative light, you may want to remove the tags first before sending out your profile. Remember, your social media profile should look professional since this can help improve the chance of getting hired.
Check out your privacy settings
In job hunting, you want your profile to be seen by potential employers, but not by everyone. This is where the privacy settings can help you. Check out the privacy settings of the website, and decide which kind of information you want to be shared with friends, to close friends and to employers.
All these steps can help secure your social media profile, and make it attractive to potential employers. What you post online can influence your brand, and can help get you hired.